PRODUCT AND SERVICE PROMOTIONS

Local NASCAR racing provides companies with a unique avenue to expose their brand to thousands of consumers on a weekly basis. Local NASCAR events can provide a powerful presence for consumer activation through: product and service promotions, track signage, promotional displays, sampling, and hospitality programs.

Each venue offers a unique and wide array of programs to help you reach NASCAR consumers and connect with the most loyal fans in sports.

OFF TRACK APPEARANCES:

Driver Moses Smith and his racecar are available for corporate events, tradeshows, and appearances at local retail establishments.

Autograph sessions, photo opportunities, and up-close and personal experiences often boost sales and traffic to a store or an event.

NASCAR FAN BASE DEMOGRAPHICS:
75 million NASCAR fans – equal to one in three U.S. adults

GENDER DISTRIBUTION:
Nascar is essentially gender neutral, a fit for the entire family.

• Male 60%
• Female 40%

AGE DISTRIBUTION:

• NASCAR fans are younger than the U.S. population
• 34% of NASCAR fans are between the ages of 18-34
• 53% of NASCAR fans are between the ages of 18-44

INCOME DISTRIBUTION:

• NASCAR fans are middle class and just as affluent as the U.S. population
• 43% of NASCAR fans earn $50,000+ per year

PRESENCE OF CHILDREN:

• NASCAR is a sport the whole family can enjoy
• 37% of NASCAR fans have children under the age of 18

MINORITIES: 1 out of 5 NASCAR fans is a minority.